The Bachelor of Science in Marketing programme is intended to address the needs of Guyana by creating a new group of graduates who (1) see marketing as a vital to the success of businesses, (2) can identify and adopt marketing strategies to help in the success of new businesses and products/services, and (3) can effect change even within established organizations. The programme is unique in a number of ways. One unique feature of the programme is its emphasis on a strong general/liberal arts education. This focus is intended to help these students to see the link between other areas of study and overall success in the private, public, and nongovernmental sectors. Another feature is the focus on practical experiences. Through working with entities involved in such efforts as the revitalization of village economies and helping new and established businesses to address critical marketing issues. These students will gather practical exposure to the issues confronting business entities. As a consequence, their involvement in their own entrepreneurial ventures will benefit from both theory and prior practical experiences.

Marketing majors will also be permitted to seek a second major or minor while enrolled in this programme. For those interested in a second major, they must first meet the requirements of the other programme. If that other programme is within the School of Entrepreneurship & Business Innovation, the students will be required to take the major courses in the other area, as well as any necessary prerequisites not covered by the marketing major. For example, a student with a double major in Marketing and Entrepreneurship will be required to complete all requirements for the Marketing major as well as the major courses for the Entrepreneurship programme and the necessary prerequisites. Classes completed as core courses for one major which are also required for the other major do not have to be repeated. Hence, a student in such a double major will be required to complete 18 additional credits, as one practicum will be double counted. Students seeking a double major outside of SEBI MUST apply to the other faculty for permission and meet all the requirements of that programme.

Students may also pursue a minor. Those minoring within SEBI will be required to complete 9 additional credits in the minor area, not including any prerequisites. Students minoring outside of SEBI MUST apply to the other faculty for permission and meet all the requirements of that programme.

The duration of the programme is Four Years (eight semesters)

 

Goals

This programme has three goals in mind:

Enhance a student’s understanding of the global economy in which marketing decisions are

2. Facilitate the growth of businesses by expanding the marketing skills of our graduates;

3. Reinforce the relationship between marketing and social development;

 

Program Objectives

This programme has the following objectives:

1. Provide students with the basic theoretical and practical knowledge to develop successful careers in marketing

2. Demonstrate how social marketing can play a role in fostering social development.

3. Expose students to analytical models and simulations used in marketing decision-making.

4. Develop in students the capacity to recognize business opportunities and how unique marketing approaches can be adopted to exploit those opportunities.